Diesel Men's DZ7358 Machinus Black Ip Denim Watch

Brand: Diesel

Color: Black

Features:

• Round watch with combination stamped and sunray dial featuring four time-keeping subdials with day and date subsets
• 55 mm stainless steel case with mineral dial window
• Quartz movement with analog display
• Canvas band with buckle closure
• Water resistant to 50 m (165 ft): In general, suitable for short periods of recreational swimming, but not diving or snorkeling

Details: The Diesel Story Diesel Watches Diesel: Renzo Rosso created the Diesel brand in 1978, choosing the name because it is easy to understand, pronounced the same way around the world, and has a rugged feel about it; at that time, Diesel was also considered an “alternative energy” so it was representative of an alternative taste in casual wear. In 1985 Renzo Rosso acquired sole control of Diesel and surrounded himself with an international team of talented designers and staff. Diesel launched its first ‘For Successful Living’ advertising campaign in 1991, instantly establishing a reputation for innovative marketing. The brand’s first flagship stores, in New York, Rome and London, opened in 1996. From the Manufacturer A black textured chronograph dial adds a rugged attitude to the diesel Machinus watch. The distressed black denim strap completes the look.